newrow_ needed to expand its marketing reach to better engage prospects outside initial channels. Leads were being generated, yet they were getting stuck in the top of the funnel. newrow_ needed ways to engage prospects, build awareness, and keep leads fresh in between purchase cycles. A multi- faceted campaign was created that operated in 2 week intervals.
While MCG's principal was in engaged in a broad turn-around of the company, this campaign focused on changing the velocity of leads from prospects to sales qualified leads. In addition to social and multi-channel marketing, MCG also deployed marketing automation and AI platforms to help communicate with and qualify leads. An important corollary to automation was using first-party data on Facebook, Twitter, and LinkedIn to serve promoted posts and re-market relevant content to leads in various stages of the funnel.
In just 6 months, newrow_ achieved the following:
improvement in lead velocity from
suspect to MQL.
Help generate $10MM in qualified