Eduify was a social writing platform that helps students learn to write better and research faster. The innovative platform was a couple months away from launch and needed to make a splash. MCG’s principal developed an end-to-end customer experience for the startup. This included a full go-to-market and launch plan that resulted in great coverage and thousands of user sign-ups.

Challenge

Launching a new web-based service on the cheap is difficult. Eduify needed to get its name out there to really propel it forward and test out its beta platform – without spending a ton of cash.

Solution

MCG’s principal was able to ink a partnership with Microsoft that allowed Eduify to launch at a major event. Not only was all the right press at the event, but we secured a platform for Eduify to demo and present its products. This gave Eduify great media coverage and the opportunity to talk to the largest tech influencers.

Benefits

Eduify hit its early beta goals without a problem. It was also able to use its momentum to secure additional funding to help propel its growth forward.